Win with Macy's Marketplace - A Marketplace case study

By Alan Luusama Lee

Macy’s has been a household name in the U.S. since our founding more than 160 years ago and well-known as a modern department store.

Macy's online marketplace is a curated platform where Macy’s customers can purchase products directly from 3P sellers. 

In Macy’s marketplace, sellers need to integrate with Macy's through direct API, Mirakl Shopify Connector, or with a feed aggregator. Also, they manage assortment, inventory, imagery, and pricing within Macy’s Marketplace. 

For payment, Macy’s sellers will receive the net of the end sale price minus Macy’s commission fee (8-15%, depending on category). They are paid every week and are supposed to pack and ship the item to the end customers.

Also, sellers need to handle customer service inquiries, including return requests.

Here is a success story and case study of a brand seller called Hope & Henry from Macy’s, which sells men’s & women’s clothes in Macy’s online marketplace in the beginning of marketplace operations.

Goal:

Known for being a sustainable, organic children's clothing brand, Hope & Henry has been focused on growing their emerging women's business to diversify their assortment mix.

Opportunity:

As a top retailer in Women's Apparel, Macy's allows brands to expand reach and create authority in both kids' and women's clothing with minimal investment.

Results:

Hope & Henry was able to substantially grow their customer base not only in the kids' categories, but also for men's & women's. Within less than 3 months of partnering with Macy's Marketplace, they achieved over $1M in sales. With the support of our dedicated success team, leveraging Macy's Media Network, and being included in Macy's sustainability sitelet, their growth was exponential and the brand was thrilled with the results. This partnership was so successful that the brand would go on to launch an exclusive collection for Macy's.

"As a seller, you have access to a huge new customer base. You can leverage one virtual pool of inventory, so it's quite efficient; you don't have to physically move inventory to a new warehouse or a new location. You're leveraging your existing pool of inventory that we can now ship to new customers all around the country.”

 Alan Lee
Masei & Ryland Founder