Hot Tip: Get In On Lowe’s Online 3P Marketplace in 2025

By Scott Murphy
International Consultant at Masei & Ryland

It’s more than likely that you haven’t heard of it yet, but Lowe’s Marketplace is an ultra-new eCommerce 3P marketplace, which will help small and large businesses gain major exposure by teaming up with one of the world’s largest home improvement retailers in coming years.

To get you up to speed, Lowe’s is the second-largest hardware chain in the United States – and also second-largest in the world. With headquarters in Mooresville, North Carolina, they specialize in home improvement products and currently operate 1,748 stores in the U.S. alone.

During an investor conference held in December, Lowe’s CEO emphasized the company’s positive growth. “By leveraging technology solutions, we’re creating a best-in-class omnichannel shopping experience for all generations of homeowners.” said Marvin R. Ellison, Lowe’s chairman, president and CEO.

Lowe’s plans to work with both new sellers and existing suppliers to populate its new marketplace, and will include products at a range of price points that are designed to appeal to both value-oriented and affluent customers.

The new online offering will allow the company to have a wider selection of products without having to carry the inventory, manage pricing, or invest in new online fulfillment centers.

“Without a doubt, Lowe’s is a stable company and is the latest retailer to realize that they need to and can have a strong online marketplace,” says Masei & Ryland CEO Alan Lee. “We welcome those in the home improvement space to contact us for more details about how to get onboard this new platform.”

More About Lowe’s Seller Account

 Similar to vendor accounts on platforms like Amazon, Lowe’s seller accounts are more flexible in terms of uploading listings, pricing control, and advertising strategies.

“Lowe’s 3P sellers will have more options to list products in different categories and are able to set their own pricing,” says Lee. “Similar to Amazon Seller Central and Target Plus, they will have plenty of freedom. And that’s good news!”

KEY THINGS TO KNOW:

Is the Lowe’s Marketplace open to just anyone?

No. Since Lowe’s Marketplace is focussed on home improvement, they will carefully vet and select sellers to ensure that products are aligned with their brand and strategy.

Will Lowe’s Marketplace products be mixed in with Lowe’s existing assortment?

Yes. However, Lowe’s Marketplace products will clearly be labelled as “sold and shipped by a third-party seller”.

Can existing Lowe’s vendors be sellers on Lowe’s Marketplace?

Yes. Existing Lowe’s vendors can be sellers on Lowe’s Marketplace if selected to participate and if the chosen products aren’t duplicates of their existing assortment.

WANT TO SELL ON LOWE’S MARKETPLACE?

Here’s everything you need to know to apply.

REQUIREMENTS

~ US business address & US warehouse address.
~ W9.
~ GS1 UPC.
~ Be able to fulfill parcel orders within a 24-hour business lead time.
~ Be able to fulfill LTL orders within 3 business day lead time.

BUSINESS TERMS

Platform Free %: 15%
Payment Terms: Net 14 days
Vendor pays the freight
Returns: DIF or RTV

ONBOARDING PROCESS

Present to Business Development Contact: Sign NDA and Get Approval

Handoff to the onboarding team: Sign Agreement, Technical Integration, Item Set-Up

CURRENT ESSENTIAL CATEGORIES AND NEEDS:

~ Lighting: Table lamps, battery operated wall sconces, chandeliers, and fandeliers.
~ Outdoor: Hardscape: Lawn Edging, Border Fence, Landscape Fabric.
~ Fountain & Pond Pump Equipment.
~ Planters.
~ Outdoor Decor: Lighting, Arbors, & Trellises.