The Differences Between Curated and Uncurated Marketplaces By Alan Luusama Lee
2024-07-05 16:21:42
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By Alan Luusama Lee
ALL ABOUT MARKETPLACES.
In online businesses, there are two main types of marketplaces: curated marketplaces and open (curated) marketplaces.
Open marketplaces, like Amazon and eBay, allow for any product from any brand to be sold on their site with fewer restrictions. Curated marketplaces are selective, and may focus on a certain type of product, aesthetic, or set of values, like Target, Macy’s, Overstock, & Best Buy.
The open marketplaces offer consumers every possible product their customers could want and that sellers would want to provide, while curated marketplaces are more restricted in adding sellers, products, and categories and need to get approved by the platform managers.
Again, the curated marketplace is an online platform where the selection of products or services is carefully chosen or "curated" by the platform's team or experts in the platform. This type of marketplace, like Macy’s & Nordstrom, places more of an emphasis on quality, uniqueness, and relevance of offerings, rather than a vast, unfiltered selection like Amazon and eBay.
Whether you have a good brand or are looking to expand to a curated or open marketplace, as an eCommerce consultant, Masei & Ryland can help you do so quickly, efficiently, and easily. Our one-stop connection can ensure your brand reaches every US retailer.
Author：
Masei & Ryland eCommerce Co
Alan Lee
Alan Luusama Lee is a founder of Masei & Ryland eCommerce as an international consulting firm with his over 20-year working experience in eCommerce & global trading business.
Alan Lee was born in Hong Kong, while educated in US & graduated at University Of Hawaii. He has 20+ years experience working in eCommerce sector worldwide. Based on the needs of each client, as an experiencial eCommerce consultant, Alan and his team assists clients worldwide to onboard many different platforms & set up teams for clients with his analytical, data-driven approach, & platform connection.
Alan Lee has also been well-known for his leadership & board experience on eCommerce businesses in China, Hong Kong & US. Please feel free to contact him via email to: Alan@amzhongkong.com or whatsapp: +852-9232-7550 !!
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