How to Advertise Your Products Efficiently in the Target Marketplace via Roundel?

By Alan Luusama Lee

What Is Target Roundel?

Target Roundel is a powerful, complex retail media network for Target.com sellers. Target defines Roundel as its internal retail media network. Of course, if you aren’t familiar with the concept of retail media which is an idea of media network designed for retail stores. Retail media refers to a specific kind of advertising where ads are presented within a particular retail site or app.

We can understand that the retail media networks like Target Roundel offer e-commerce sellers an increased digital presence and unique advertising tactics that go far beyond your typical banner ad.

By using Target advertising, you’re doing more than just leveraging the reputation of a trusted retail space. You’re maximizing the visibility of your e-commerce products to specific shoppers. Target Roundel is particularly appealing to e-commerce sellers looking for a variety of well-integrated retail media targeting options.

To enhance a marketing strategy, audience targeting has become a must-have tool. Without some form of audience targeting, marketers can’t control and test every element of their strategy.

What Makes Target Roundel Different from Other Platforms?

Target’s first-party data combines the transactional and behavioral data of over 30 million weekly in-store and online purchases. Target advertising creates audiences by reviewing unique guest profiles and measuring buyer metrics within a unified database.

The concept of closed-loop measurement revolves around connecting ad usage to actual conversions. Target Roundel built its media solutions with transparency in mind, monitoring these measurements to determine a seller’s highest performing ad, network, and channel.

E-commerce sellers need tools that help them calculate how effective the previous month’s marketing campaign was. Quickly being able to calculate return on ad spend (ROAS) makes justifying a budget based on measurable results significantly easier.

By incorporating display, audio, and video channels, Target Roundel can easily and consistently connect e-commerce products with the appropriate audience. It also helps sellers reach engaged shoppers at any point.

Target product ads are designed to boost product sales using native, cost-per-click (CPC) ads on both Target.com and the Target app.

Just like Amazon and Facebook advertising CPC, Target Roundel’s strategy with this ad type is also quite straightforward. First, there’s a focus on driving incremental sales by bidding against high-performing products. Sellers can then reinvest in winning strategies with up-to-date reporting and sales attribution. From there, sellers can activate their campaigns via Target’s preferred partners.

As soon as placement goes, these ads can appear on product detail pages, dynamic landing pages, search pages, and much more on Target.com. Target product ads are perfect for reaching interested shoppers actively searching for products.

If Target product ads are for shoppers already engaging with Target.com, Roundel’s search ads focus on turning active interest on search engines like Google into conversions on Target.com.

Furthermore, social ads by Roundel aim to help companies increase brand exposure. You can launch your campaign with static, animated, or video ad placements across a variety of social platforms. Use branded Facebook videos, Snap Ads, and Pinterest Pins, all while co-marketing with Target.

Target Roundel offers display ads to keep seller’s products visible and accessible, both on and off Target.com. It also uses programmatic ads to automate the buying and selling of ads, making media buys that much easier. To boost product sales, Target product ads rely on native CPC ads.

For more questions about how to advertise in the Target marketplace via Roundel, please contact Masei & Ryland eCommerce via email to sales@rylandhk.com for further assistance.