How to get invitation into Macy's marketplace

By Alan Luusama Lee

Macys.com, operated by Macy's, Inc., is an online store with nationally-focused sales. With regards to the product range, macys.com specializes in the Fashion category, particularly in the area of Bags & Accessories.

Over the last year, the Macy’s has made investments in boosting ecommerce, even as shoppers returned to stores. In a bid to boost the assortment of goods available online, Macy’s launched a marketplace in September 2022 that started to invite third-party sellers into the marketplace.



According to CEO Jeff Gennette who told analysts on the company’s earning calls, in 2019, Macy’s online store made up 25% of Macy's revenue. That jumped to a high of 44% in 2020. By 2022, digital reached 33% of sales after the pandemic boom. In 2023, it remained at 33%.

Macy’s is continuing to build the marketplace even as it racks up sales. By the end of 2023, the retailer added over 1000 different brands into Macy’s marketplace. This is helping to draw in new customers, as well as younger existing customers who are buying more items, resulting in increased basket size.

Currently, Macy’s has worked with many US agencies and consulting firms to attract more qualified online sellers starting selling in their site.

How to get invites into Macy’s marketplace:

Again, Macy's is an invite-only marketplace. If you are invited to sell on Macy's, the following requirements apply:

Verified UPC codes in the GS1 database for every proposed product.

UPS account for returns.

W-9 form.

US business tax ID.

US-based warehouse(s).

US-based address(es).

For years, as one of eCommerce agency consultants, Masei & Ryland eCommerce has worked with many vendor managers and buyers in different platforms and retailers with 5-year experience of working & onboarding brands/clients into Amazon Vendor Central, Walmart DSV, Target Plus & DVS, Macy’s, and other marketplaces.

For further information of getting invitation on Macy’s marketplace, please feel free to contact Masei & Ryland eCommerce Co & Alan Luusama Lee to sales@rylandhk.com. We will give you the best consulting based on our past & actual experience at no cost.