What is the difference between Target Plus and Target DVS? By Alan Luusama Lee
2024-02-07 12:41:38
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By Alan Luusama Lee
With more than 1,931 retail stores across all 50 states, Target is one of the nation’s largest big-box chains, known for its popular RedCard program. In February 2019, Target joined the ecommerce space by starting Target Plus & Target DVS (Direct Vendor Ship), allowing third party sellers to sell on Target marketplace.
Well, unlike other marketplaces such as Amazon, Walmart, & eBay, the Target marketplace is an exclusive, invite-only online marketplace that only caters to third-party retailers, meaning that Target Plus & Target DVS only partners with selected third-party retailers.
What is the difference between Target Plus & DVS?
It is much similar to Amazon Vendor Central accounts as the 1st party seller, while Target Plus is much like Seller Central as the 3rd party seller. Both of them are invite-only platforms in higher brand principles.
Choosing Target DVS (Direct Vendor Ship) means Target buys your products from you, then resells them to their customers. With Target Plus, you are selling your products directly to customers, through the Target marketplace.
Learn about the differences between Target Plus and Target’s Direct Vendor Ship business.
Target Plus & DVS enables partners, which could include brands, authorized resellers, or manufacturers, to sell directly on Target.com via an e-commerce marketplace model. Again, both of them focuses on invite-only partnerships, brand principles and an elevated digital experience.
For how to get invites into & onboarding Target Plus or Target DVS, we can assist you on getting invites on these platforms. Please feel free to contact Alan Luusama Lee, the founder & serious eCommerce consultant of Masei & Ryland eCommerce via email (Alan@amzhongkong.com)
Author：
Masei & Ryland eCommerce Co
Alan Lee
Alan Luusama Lee is a founder of Masei & Ryland eCommerce as an international consulting firm with his over 20-year working experience in eCommerce & global trading business.
Alan Lee was born in Hong Kong, while educated in US & graduated at University Of Hawaii. He has 20+ years experience working in eCommerce sector worldwide. Based on the needs of each client, as an experiencial eCommerce consultant, Alan and his team assists clients worldwide to onboard many different platforms & set up teams for clients with his analytical, data-driven approach, & platform connection.
Alan Lee has also been well-known for his leadership & board experience on eCommerce businesses in China, Hong Kong & US. Please feel free to contact him via email to: Alan@amzhongkong.com or whatsapp: +852-9232-7550 !!
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